About This Project

Matt developed Subaru iRacing Rallycross All-Star Invitational event logos to use during series broadcasts and related media. The event branding features a Subaru rallycross car to reflect that company’s sponsorship of the series. That car is shown in different situations in order to help make the changing event sponsorship more apparent. Color changes for the logos were chosen based on either

Event branding altered car position (sliding, jumping, accelerating, etc) as a method to more quickly differentiate events sponsored by different organizations and colors were based on either the flag colors of a track’s home state or country or the official colors of the sponsoring organization.