About This Project

Every event run by the BMW CCA Club iRacing Series is broadcast live on the BMW Car Club of America Facebook and YouTube pages.

Matt designed the thumbnails for these videos in a way that would be visually striking, colorful, and attract attention from users scrolling through their feeds. Different thumbnail versions were designed for the GT3 and GT4 car series, each with a similar theme, but distinct at a glance when viewed at thumbnail-sized resolutions.

The cars on these thumbnails are represented in generic BMW CCA themed liveries, this would not give preference to individual drivers in the league. The thumbnails also incorporate BMW CCA’s primary and secondary blues in it’s color profile.